Talencia is looking for 2X “Business Data Analyst (Customer oriented)” for one of its clients.

Location: Brussels

Start date: ASAP

Duration: Long term!!

Context :

A leading international company is committed to an ambitious plan to transform and modernize its technological landscape. At the heart of this strategy, its Data organization aims to maximize the value derived from data and fully leverage analytics capabilities to optimize operations and unlock new opportunities.

To support this momentum, the Data Insight team is looking for 2 Senior Business & Data Analyst with deep expertise in the Customer Data Domain (specifically in churn analysis, loyalty programs, customer segmentation, and customer journey mapping).

Description :

Profile 1 – Customer Data Domain

For this role, our client is looking for a consultant with deep expertise in the Customer Data Domain, with proven experience in areas such as:

• Customer Data: Understanding and leveraging customer data to drive value.
• Churn Analysis: Analyzing customer attrition, identifying at-risk behaviors, defining retention metrics, and highlighting key drivers to boost customer retention.
• Customer Segmentation: Defining and leveraging customer segments for business, marketing, and analytical purposes.
• Customer Journey Mapping: Analyzing customer journeys to identify friction points, optimization opportunities, and business requirements.
• Loyalty Programs: Strong understanding of loyalty programs within a holistic customer data vision.
• For this second role, our client is seeking a consultant with proven experience and expertise in areas related to Customer Loyalty Programs.
• The consultant must have prior experience working on projects related to customer retention, reward mechanisms, personalized offers, loyalty campaigns, and key performance indicators (KPIs) associated with loyalty programs.

Profile 2 – Customer Loyalty Program

• For this second role, our client is seeking a consultant with proven experience and expertise in areas related to Customer Loyalty Programs.
• The consultant must have prior experience working on projects related to customer retention, reward mechanisms, personalized offers, loyalty campaigns, and key performance indicators (KPIs) associated with loyalty programs.
• Business Needs Analysis & BRD Drafting: Analyzing business needs and drafting Business Requirement Documents (BRDs).
• Functional Specifications: Writing detailed functional specifications.
• Data Modeling: Designing and maintaining data models.
• SQL: Advanced querying and data manipulation.
• Data Warehousing: Working with enterprise data warehouse architecture.
• BigQuery / GCP: Leveraging Google Cloud Platform tools and BigQuery.
• BI Tools: Hands-on experience with tools such as MicroStrategy, Looker, Tableau, etc.
• Data Visualization: Creating clear, actionable dashboards and reports.
• Cross-Functional Collaboration: Partnering with Business stakeholders, Data Engineers, Data Architects, Data Scientists, and DataViz specialists.
• Testing & Support: Conducting User Acceptance Testing (UAT), providing support, and ensuring data governance.
• Excellent oral and written communication (French or Dutch and English)